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The Missing Link in Media Testing

Enormous effort goes into every DRTV campaign. It can take months or even years of toil to develop a winning product that serves the public interest, and even more time to dial in the right message and...

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Advanced Services Help Ensure Lead-Generation Success

Given the nature of direct response advertising, a marketer’s supply chain team must be both skilled and proactive to help a campaign succeed. Call routing and tracking are relatively new capabilities...

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